CALLING ALL KINGDOM ENTREPRENUERS โข MINISTRY LEADERS โข KINGDOM MARKETPLACE INFLUENCERS
โBefore working with Tracey, I was struggling to narrow down my ideal client. My messaging was split between targeting service providers in health and wellness and web design agencies, leaving me unsure if I should focus on a single audience.
Tracey did a fantastic job assessing my ideal client. In just one hour, she brought clarity to my brand by identifying key strengths and aligning them with the right audience. Her thoughtful questions and deep understanding of branding helped me see that my messaging could best serve female founders and personal brands in the health and wellness space, as a starting point.
What stood out to me was how highly insightful Tracey is. On top of that, sheโs a joy to connect with and a great conversationalist, making the entire process enjoyable and stress-free.If you're unsure about your brand or ideal client, I highly recommend working with Tracey. She has a true gift for simplifying the complex and helping you find focus."
"I had a session with Tracey to help improve my branding as it was feeling a bit generic and wasnโt fully conveying everything I offer. I found the session really helpful, Tracey helped me to dig deeper into exactly what I want to offer and it was clear from the session which aspects of my branding needed improving and changing.
Since the session I have gained a lot of clarity on my mission, vision, purpose and values and my branding feels so much more aligned. I have implemented all of the advice and I feel so much more connected with my brand and excited to move forward with my business. If you are looking for help building your branding, I would definitely recommend working with Tracey."
From Physics to Branding: My journey has been one of transformation, resilience, and a passion for connection. Growing up in a small town on Georgian Bay, Ontario, I dreamed of a career in science, earning a B.Sc. in Physics and nearly completing a masterโs degree. But life had other plans. A junior marketing role at 3M Canada ignited my love for creativity, strategy, and building meaningful relationships. Over the years, I climbed the corporate ladder, earned national awards, and discovered my true calling: helping others shine. In 2020, I founded Rolling Sands Consulting to empower women-led, service-based businesses with clear, cohesive branding strategies. Through my signature program, Step UP & Stand OUT, I help leaders overcome burnout, communicate their value, and achieve growth with confidence. Clients complete the program equipped with a Brand Playbook that saves time, streamlines marketing, and ensures focus in every step forward. My journey proves we can redefine our paths, and my mission is to help others embrace theirs with confidence and purpose.
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